Jumping into video creation used to mean buying expensive gear or learning complex editing software, but now, AI powered tools make it so much easier. These days, you can create eye catching videos even if you’re a complete beginner, and you just need the right tools and a little know how.
Whether you want to turn your blog posts into videos, produce quick social media content, or add professional narration and effects without hiring a crew, AI video tools do the heavy lifting. This guide covers everything you need to get started, plus practical tips for affiliate and online marketers who want to stand out without blowing a budget. If you’re trying to reach new audiences and create in demand content more efficiently, it’s time to see how AI can help you.
Today, we’ll discuss how even beginners can use AI to create great videos for a variety of uses in their online marketing.
1. Why Use AI for Video Creation?
Traditional video creation involves a lot of steps: writing scripts, recording, finding footage, editing, adding music, and more. For online marketers, that eats up tons of time and costs can add up quickly.
AI video generators take care of repetitive tasks so you can focus on your message and style. With just a text prompt, blog post or image, you can have polished video content ready for YouTube, TikTok, social media, or landing pages in minutes. You don’t need to be a tech expert, either; the interfaces are pretty friendly, and most tools walk you through step by step.
- No need for fancy cameras or microphones
- Built in stock footage, text overlays, and effects
- Automatic captions for accessibility and SEO
- Voiceovers and AI avatars bring scripts to life, no recording required
AI helps you move from ideas to finished videos a lot faster. This is perfect for affiliate marketers who want to create, test, and optimize multiple campaigns without running into bottlenecks.
Plus, with AI tools, you can keep up with trending visual styles, switch up formats, and make content that looks professional without a steep learning curve.
2. Top AI Video Creation Tools for Marketers
There are a lot of AI video creation platforms, but a few really stand out for beginners. If you’re on a tight budget or want to automate the process as much as possible, here’s a rundown of four tools I would recommend:
VideoExpress AI 2.0
- Creates professional-grade AI videos, directly from images or a text prompt (like “How to Promote Affiliate Products on Facebook”).
- Creates impressive AI-generated video shorts and cinematic videos that you can string together, using the built-in timeline editor, to create stories and presentations.
- Edit visuals, swap out scenes, adjust AI narration, and tweak everything on the timeline.
- Turn an image into a video, with character moving as directed (walking, running, speaking, etc.) with consistent characters.
- Create speaking avatar videos.
- Great for explainer videos, YouTube Shorts, rapid fire content where speed is key or professional-grade animated or cinematic videos.
- An all around great AI video generation tool.
Pictory
- Paste a script, article, or blog post and instantly generate a video with matching stock footage, on screen captions, and music.
- Super useful for turning written guides or reviews into video format for blogs, landing pages, or YouTube.
- Affordable pricing, and you can start with a free trial to test the waters.
Synthesia
- Feed your script into Synthesia and get a video featuring a realistic AI presenter (their avatars look like real people and lip sync the narration).
- Choose from dozens of avatars and languages for a global audience.
- Perfect for giving a personal touch to product demos or training videos without being on camera yourself.
InVideo
- Powered by AI, this tool can turn a text prompt or article into a full video with dynamic scenes and effects.
- Focused on marketing and social media videos, so templates, transitions, and visual styles are pretty trendy.
- Lots of customizable options, even if you start with the AI base.
Other Noteworthy Mentions
- Lumen5: Fast script to video for social posts and ads.
- FlexClip: Drag and drop video creator with AI elements, ideal for short promos.
- Kling AI: Kling AI is a cutting-edge, professional-grade, cinematic AI video generation tool developed by Kuaishou that converts text prompts or images into high-definition (up to 1080p, 30 fps) video clips with smooth, lifelike motion. It comes at a premium price, although, they do offer a limited number of credits you can use for free every month to create AI videos.
- Minimax AI – Hailuo AI Video:This tool is a user-friendly, professional-grade, AI video generation tool that transforms text descriptions or still images into smooth, high-quality video clips—perfect for creators, marketers, or storytellers. It enables dynamic, cinematic results with just a few clicks. It comes at a premium price but does offer a limited free version.
Each of these tools has its own specialty, so you can mix in some variety depending on your needs. Some focus on speed, others on realism, customization or cinematic. Try more than one to see what feels right for your content style and audience.
3. How to Create a Video with AI: Step by Step
Making an AI generated video is easier than you might think. I’ll walk you through the typical steps using these tools, so you’re ready to try it yourself:
1. Define Your Goal
- Are you introducing an affiliate offer, explaining a feature, or sharing a tip?
- Knowing your purpose helps you pick the right script, visuals, and call to action.
2. Prepare a Script, Outline or Image
- You can write a short script, use a blog post, or even just jot down bullet points.
- Most tools will prompt you to paste your text right in, but clear, concise language works best.
- Some tools allow you to create your video from an image.
3. Choose the Right Tool
- If you want a talking head AI presenter, go with Synthesia.
- To turn a written guide into a highlight video with captions, Pictory is your friend.
- For fast social videos or explainer clips, VideoExpress AI 2.0 or InVideo are solid choices.
4. Generate and Customize
- The AI matches your script with stock visuals, adds music, captions, and (if available) AI narration or avatars.
- You can edit scene order, swap out footage, adjust branding colors, and tweak text or audio until you’re happy.
- Some allow you to generate videos from text or images. Each tool varies in it’s capabilities.
5. Export and Share
- Download your finished video in your preferred resolution, as most tools offer web and social friendly formats.
- Upload to YouTube, your website, social channels, or wherever your audience spends time.
Don’t forget to check the export settings so your content looks sharp everywhere. Some tools even let you resize videos for different platforms with a simple click, saving you even more time.
4. Tips for Making Videos That Actually Get Attention
It’s not just about making the video. It’s about making one people want to watch and take action on. Here are a few things I’ve found super important for affiliate marketers:
- Keep intros short: Hook your viewers in the first 5 seconds, especially on YouTube, TikTok or Instagram.
- Add clear calls to action: Always include a way for viewers to sign up, click, or learn more. Some AI tools let you overlay clickable buttons or text easily.
- Use captions and bold visuals: Many scroll with sound off, so on screen text is key for engagement.
- Brand consistently: Add your logo, stick to your colors, and include a short URL. This helps build authority and trust.
- Keep it short and focused: Under 2 minutes works best for promo videos. Educational content can run longer if it’s packed with value.
- Test and analyze: Track which videos get the most clicks, watch time, and conversions. Use that data to switch up your content strategy and boost results.
- Don’t be afraid to experiment: Try out video styles, formats, and calls to action. AI tools make it easy to iterate quickly without a big time or money investment.
Remember, engagement isn’t just about flashy effects. Solid messaging, clear value, and recognizable branding go a long way.
5. Affordable Video Creation for Every Budget
Cost holds a lot of people back from video, but the tools in this guide are priced for solopreneurs and small teams. Here’s what to expect:
- VideoExpress AI 2.0: Affordable and offers a lifetime deal for early users.
- Pictory: Low monthly fees; they typically have a generous free trial so you can experiment before subscribing.
- Synthesia: Pricing starts low for individual users. Professional avatars do cost more, but simple talking head videos are within reach if you focus your content.
- InVideo: Free plan with watermarked exports for testing, then low monthly pricing for watermark free HD videos.
Shop around, as most AI tools have trials or free plans so you can try before you buy. As you step up your content game, paid plans tend to unlock extra branding, longer video limits, and higher quality stock options. Even if you’re on a tight budget, you can still put out pro looking videos consistently.
6. Resources
A community-driven learning hub where creators share proven strategies, tools, and workflows for producing engaging AI-generated videos. It offers practical tips, reviews about cutting-edge AI video tools, new versions and complimentary tools, real-world case studies, and insider knowledge to help you streamline production, improve quality, and stand out in the fast-growing AI video space. Whether you’re a beginner or scaling your content, it’s a shortcut to mastering the process.
7. Final Thoughts
AI powered video creation opens up a world of possibilities for affiliate and online marketers, even if you’re not a tech whiz. You can whip up brand new video content or repurpose your existing articles and blog posts. That saves time, money, and energy for what matters most: connecting with your audience and growing your business.
Trying even one tool here will make a huge difference in your content strategy. Play around with free trials, create a few test videos, and you’ll quickly spot new ways to boost your online reach with very little extra effort. There’s no need for a film crew, huge budget, or a steep learning curve anymore. AI has made video creation accessible for everyone, so jump in and start sharing your message today.
For those that are interested in taking your online business to the next level, including using AI to scale your business, I would recommend getting the proper training. My no. 1 recommendation is Wealthy Affiliate. You can get started for free to see if it’s right for you and your business.
I hope you enjoyed today’s article. Please feel free to leave a comment below.
Until next time,
Greg Hoyt
Disclosure – The links in my articles help support my channel
Hi Greg, this is a very clear and helpful guide for creating AI videos. I agree that AI has saved a lot of time when it comes to producing content for monetization. The way you broke down the tools and steps—especially comparing which platforms work best for different needs—makes it far less overwhelming for beginners who have never used these tools before.
I also appreciate your tips about captions, short hooks, and consistent branding, since those really help online marketers who post videos regularly. I’ve only experimented with one tool so far (mainly on TikTok) and haven’t tried others yet, but I found it valuable that you explained the strengths of each platform and what they’re best used for.
Hi Mohamed,,
I’m glad you found it helpful. Ai video is only going to get more helpful, powerful, and instrumental in our online marketing as time goes on.
Thanks,
Greg
Exploring AI for video creation has been a real game changer for me, especially when trying to produce consistent content without spending hours on editing. I’ve noticed that even simple tools can drastically cut down production time while still maintaining professional quality. Adding AI-generated captions not only improves accessibility but also helps videos perform better on social platforms. What surprised me most is how much easier it became to repurpose a single piece of content across multiple formats, like turning a longer tutorial into short clips. With some trial and error, I found that leaning on AI for repetitive tasks frees up more creativity for the storytelling part, which makes the whole process much more enjoyable.
Hi Slavisa,
Creating videos with the tools now available has definitely been a game changer. Thank you for you comments.
Greg