If you’re looking for a way to get your online marketing noticed, video is a pretty reliable choice. Videos grab attention, make content much more engaging, and help your messages get remembered. Text and images alone can easily get lost in the digital shuffle, but a good video often sticks with people way longer. Plus, it can reach more eyeballs without much extra effort.
Online marketers—especially affiliate marketers—are now constantly coming up with creative ways to use video. Whether you’re trying to explain a tricky product, fire up excitement on social media, or boost click-throughs in an email, videos can really take your content up a notch. Here’s a look at how videos fuel better results for digital marketers and how you can use them to round out your own marketing strategy.
1. Why Video Works So Well in Online Marketing
Video stands out online because people naturally pay more attention to motion and sound when scrolling through their feeds. A snappy video thumbnail or a moving graphic can instantly get someone to pause just long enough to catch your pitch. Unlike a static image or a wall of text, video lets you show, tell, and demonstrate at the same time. This combination brings your brand or offer to life and helps you connect with viewers on a more personal level.
Main Benefits of Video Marketing
- Grabs Attention: Motion and sound are much harder to ignore than plain images or text.
- Boosts Message Retention: People tend to remember information better after watching a quick video.
- Increases Engagement: Videos are often liked, shared, and commented on more compared to other content.
- Makes Information Easy: You can explain tricky concepts fast and with less confusion.
- Builds Trust: Seeing a real person or process on screen adds authenticity to your offer.
If reaching a broader audience and keeping them interested is your goal, videos are a tool worth adding to your mix, including for affiliate and ecommerce campaigns. Marketers find that video not only increases website traffic but also keeps users engaged longer, which can really help boost conversions over time.
2. Smart Ways Marketers Use Videos to Reach and Convert Visitors
Marketers put videos to work everywhere online, not just on YouTube. I’ve seen people fill their landing pages, product reviews, and even emails with short video clips or full walkthroughs. Here are some of the best spots for marketers to use video if you want bigger reach, better engagement, and more sales.
- Social Media Posts: Quick, upbeat promo clips or explainer videos work great for platforms like Instagram, Facebook, and TikTok. These get shared widely and can build up a follower base quickly.
- Landing Pages: An intro video on your landing page helps visitors understand what you’re offering and why it’s useful. Sometimes this alone boosts conversion rates without a single extra word of text.
- Email Campaigns: Including short, punchy videos in an email makes newsletters more engaging and drives clicks back to your site or offer.
- Affiliate Reviews & Product Demos: Marketers use video walkthroughs to demonstrate products, show results, and boost credibility with audiences researching a potential buy.
- YouTube Tutorials & Vlogs: In-depth guides and authentic video blogs help build authority and longer-lasting relationships with viewers searching for answers.
- Retargeting Ads: Video ads made for retargeting bring previous visitors back by reminding them of what they missed. This approach is particularly effective for ecommerce and affiliate offers.
- Webinars and Live Q&As: Hosting a live video gives you instant interaction with your audience and turns casual viewers into active prospects.
By spreading videos across these channels, you can create more opportunities for your message to stick and nudge people toward your affiliate link or online store. Additionally, videos embedded on your website can actually improve SEO rankings, as search engines reward sites where visitors stay longer and bounce less frequently.
3. Types of Video Content That Marketers Use Most Often
There’s no single best video format for all online marketing, but some types get used more than others simply because they work. Marketers often test a variety of video styles to see which performs best with their audience, but here are a few you’ll see almost everywhere:
- Explainer Videos: Simple animations or live-action clips that break down how a product or service works.
- Testimonials: Short videos featuring real customers or users talking about their positive experiences.
- Unboxing & Reviews: People love seeing what a product actually looks like fresh out of the box. More details usually mean more credibility and excitement.
- Live Streams: Broadcasting live on social platforms—or even on your own site—can build trust and open a real-time conversation with viewers.
- Short Social Clips: Quick, catchy clips (think 10–30 seconds) for Instagram, Facebook, or TikTok are perfect for building buzz and sparking shares.
- Email Intro Videos: These brief greetings add a personal touch to any campaign and help strengthen your brand’s personality.
- Behind-the-Scenes Tours: Show a look at your process, team, or workspace to help viewers feel connected to your brand.
Mixing up different types of video keeps your content fresh and provides you with more info about what actually sparks shares, likes, or sales. Sometimes, even an informal “selfie-style” video can outperform a highly polished clip, especially if it feels genuine.
4. How AI Is Making Video Creation Easier and Cheaper
Not long ago, making professional videos meant you needed fancy gear, a big budget, or editing skills. Times have really changed, though. Now, AI-powered tools help people create pretty slick videos without much tech know-how or prior experience. These tools can instantly generate video scripts, edit together video clips, add subtitles, and even create realistic voiceovers, often in just minutes.
Online marketers use AI video tools for a bunch of reasons: cranking out lots of videos quickly, lowering costs, and creating targeted content for different platforms. For affiliate marketers, it means running multiple campaigns with personalized videos without spending all day editing.
Popular and Affordable AI Video Creators Worth Checking Out
- VideoExpress 2.0: An excellent, low-cost and easy to use AI video creator and editor.
- InVideo: Great for making quick promo or tutorial videos using templates and stock footage.
- Pictory: Lets you turn blog posts or scripts into polished videos, complete with voiceovers and text highlights.
- Lumen5: Transforms articles and marketing copy into attention-grabbing clips for social media.
- Synthesia: Creates AI avatar-led videos, which are useful for explainers and training clips.
- FlexClip: Handy for simple edits, slideshows, and quick video marketing projects.
These tools keep costs low compared to hiring freelance editors or production crews and they come with drag-and-drop interfaces that just about anyone can use. Plus, many platforms provide stock music, graphics, and video assets, making it easy to produce eye-catching content quickly. If you’ve hesitated because of technical skills, AI video creators help you jump in with much less effort.
Note: When it comes to standard video editing tools, I personally use Camtasia. The basic plan doesn’t include AI capabilities. The advanced plans do include some AI capabilities. It’s a very solid video editor that I highly recommend. The reason I mention this is in the past I’ve spent a lot of money buying video editors that came up short for one reason or another.
5. Tips for Getting the Most From Your Marketing Videos
Video works best when it’s short, clear, and straight to the point. Most people decide in the first few seconds if they’ll keep watching or tap away. Here are a few quick tips that always help me get better results from my own video content, especially when my goal is better reach or conversions:
- Hook Your Viewer Fast: Start your video with a strong statement, question, or benefit to stop the scroll.
- Be Clear and Authentic: Use real product shots, your real voice, and honest opinions to build trust.
- Use Captions: A lot of views happen in mute mode, so captions keep your message accessible. They’re easy to add with AI tools these days.
- Experiment With Length: On social media, shorter clips usually get more attention, but don’t be afraid to try longer formats on YouTube or for indepth reviews.
- Share Across Channels: The same video can grab new viewers if it’s posted on different platforms.
- Track Performance and Adjust: Use analytics to spot where viewers drop off or what gets shared most. Then tweak future videos to play to your strengths.
- Regularly tweak your videos after checking out analytics, especially for average watch time and engagement spikes. It’s super helpful for figuring out what style or message actually clicks with your audience. Also, pay attention to comments or direct feedback since your viewers might give you ideas for content you hadn’t even thought about.
Final Thoughts
Adding video to your online marketing mix can seriously give your results a boost. Whether you’re after a bigger reach, more active followers, or just clearer messaging, videos help your offers stand out and encourage real action. Thanks to affordable AI video creators, building eye-catching content is easier and more budget-friendly than ever. Try out a few video formats, see which ones work best for your brand, and keep experimenting. Over time, this approach builds trust, brings in more leads and sales, and keeps your marketing strategy ahead of the competition. Don’t hesitate to get creative, even a quick cellphone video could be the start of a major win for your marketing!
For indepth training about video marketing and everything else related to using video in your online marketing, I would recommend going through the training at Wealthy Affiliate. You can get started for free. Here’s my review of Wealthy Affiliate.
I hope you enjoyed today’s article. Feel free to leave a comment below.
Until next time,
Greg Hoyt
Disclosure – I may or may not receive a commission if you decide to purchase any products or services through the links provided in my articles.
